Website Design in Brisbane
Use real people in your website content.
Including photos in your website content is considered good practice.
A good visual website design has a balance of photos and text. It is considered to be good practice to have a photograph of a person in your website content. This is supposed to build trust with the viewer, specifically if you can see their eyes.
But the photos should be real people. Not stock photos.
If you have been in business for a while there is a strong possibility that your business has an existing web presence, even if you aren't aware of it.
You need to take ownership and leverage this web presence to increase your business's web profile.
Just Google your business name, and see what comes up. If you have a website, then hopefully it will come up first. But what else?
We are in the decade of experts.
When being told how to market ourselves, we are often told to "position ourselves as an expert in our field" but what defines someone as an expert.
The oxford dictionary states the definition of an expert as
"a person who is very knowledgeable about or skilful in a particular area"
NAP is defined as Name, Address, Phone. It is the most common way to represent a business citation online.
Today your business NAP is essential to search engines like Google, Bing, and Yahoo for good local search rankings. Your name, address and phone number citations have great importance for building domain authority by search engines for local search; they want to ensure that these are valid because a lot of people rely upon quality search results.
Writing for the web – Readability statistics
We have heard it all before. We are encouraged to blog, blog and blog some more. How easy is your blog to read?
But have you thought about the readability of your content. A simple tool to use to measure the readability of your content is available through Microsoft Word.
In your proofing options, select "show readability and statistics". The readability statics are displayed after you complete a full spell check.
Professional web design is now available in Papua New Guinea.
Papua New Guinea is fast catching up to speed with their internet access, making the need for a website for business in Papua New Guinea a necessary requirement.
The recent deregulation of telecommunication services in Papua New Guinea has resulted in an exponential increase of internet users due to cheaper internet plans. Specifically on smart phones, tablets and laptops. Internet access is getting closer to the average Papua New Guineans.