Hi All
I thought that I would investigate the bakery industry and see what local bakeries are doing with the internet in the Brisbane Bayside area. I discovered that all the franchised bakeries had good web sites, but in the case of the local independent bakeries the story was very different.
Uncle Bob’s Bakery in Belmont was the one of a few I could find that had a great, working, informative web site. Another one was Kookaburra Bakeries in Redlands. These web sites have been done in completely different styles, but both are built to suit their purpose.
Uncle Bob’s web site presents a history of local presence and community in a professional manner with great detail in regards to their product. The site shares a great deal of their business attitude with great transparency. But the site doesn’t seem to have been updated since the beginning of 2009.
The Kookaburra Bakery web site portrays a small community bakery with relative content although some pages are not completed. There are no dates to indicate the currency of the content. This can be a problem when pricing is displayed on web sites. As it is in the cafe menu.
A couple of examples of good bakery websites internationally are
- http://www.thomasthebakers.co.uk/index.php
- http://www.thelocalbakerandcafe.com/home
- http://www.degani.com.au/
- http://www.cornerbakerycafe.com/home.aspx
Next week I will be talking about other types of internet presence apart from a good web site and how this industry can utilise these resources for marketing.