You on the web - Things you should know about promoting your business online
Website Visual Design Tips
The home page of a website is likened to the front cover of a book or a magazine.
The title should give you an indication of the general topic, and the look of the front page should entice the reader to delve further into the site.
Recent research shows that users spend no more than 15 – 20 seconds on a website before choosing to stay and look around or bounce off. If your bounce rate is high then you need to consider the first impressions from your potential customers.
Research also suggests that the action of users in this window of opportunity is often an emotional response, a pre-cognitive reaction, as a result of the visual impact of the web page.
Find out who's talking about your business.
Ever wondered what people are saying about you on the web? Why not set a Google Alert.
Google Alerts are emails that are sent to you when someone publishes a specific term that you set in the alert.
What is UEO?
Traditionally Search Engine Optimisation (SEO) has been focused on making websites look good for search engines but is that the ultimate aim of your website?
Your website is on the Internet to promote your business or organisation. Increasing traffic to your website grows brand awareness, customer satisfaction, connections with prospective clients. All generating sales.
But does that make for a good user experience?
Black Hat SEO techniques are search engine focused whereas White Hat SEO techniques are focused on the User Experience. Alternatively I would like to suggest the advent of a term User Experience Optimisation or UEO for short.
