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Glossary of Digital Marketing Terms


Term Main definition

A video representation of your blog embedded on your website, often through YouTube. Supporting text is often displayed.

A vlog is the video capture of a blog often used as a form of video syndication. The script of the video is often under added under the video to allow for different users learning types. Some people have visual input and other audio input.

The key advantages of using a vlog for your blog are

  • appeal to different users learning types
  • increased engagement
  • increased SEO as a result of increased engagement
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Synonyms: video blog, video log,