Adwords

AdWords is a program that allows businesses to place ads on Google and its partner websites. Ads are placed based on what the business is offering and how much they are willing to pay per click.

Adwords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Adwords is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020.

There are a number of reasons why people should use Adwords:

1. Adwords is efficient and easy to use - Advertisers can create campaigns in minutes and start targeting customers.

2. Adwords allows businesses to target their customers very specifically - Advertisers can target by location, demographics, interests, and even past behaviors.

3. Adwords is a great way to test out marketing ideas - Advertisers can start small with a limited budget and see how their campaign performs before investing more money.

4. Adwords has a high ROI (return on investment) - In most cases, businesses make more money from their Adwords campaigns than they spend on them.

 Adword, now referred to as Google Ads are part of a Search Engine Marketing campaign.