AMP

Term Main definition
AMP

Accelerated Mobile Pages (AMP) is a HTML framework which allows desktop-first page to load easily on mobile. It is a criterion in gaining visibility in the Top Stories carousel.

Currently, AMP logo was removed from search results and are no longer a requirement in Top Stories. Core Web Vitals now give emphasis in measuring faster page loading. AMP influence is now questionable. Despite of this, AMP versions of website is still recommended as it can only improve the speed in which your pages load.

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