Digital Glossary

The back end is the part of a website that makes it run. This typically includes the server, database, and software.

A backlink is a reference from another website to your website - it's a link from one site to another.

A bitmap is an image file format that stores a digital image as an array of bits.

Black hat SEO refers to unethical methods used to improve a site's search engine ranking. These methods violate search engine guidelines and can result in a site being penalized by Google.

A blog is a website where people can share their thoughts and ideas on a particular topic.

A bot is a software program that performs automated, repetitive tasks.

The bounce rate is the percentage of visitors to a website who leave the website after only looking at one page.

The CSS box model is a way of representing an element on a web page as a rectangular box. It allows you to control the width, height, padding, and borders of an element.

A brand is a name, term, design, symbol, or other feature that distinguishes one product or service from another.

Browser sniffing is a technique used to determine the web browser a visitor is using, and then serve browser-appropriate content.