Digital Glossary

Term Main definition

Business-to-business (B2B) SEO is more complex and much longer than in B2C. This means that businesses need to be patient and focus on building long-term relationships with their target audience.

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Business-to-consumer (B2C) SEO s all about optimizing a website for customers who are ready to buy. This is for customers who wants to make purchase decisions quickly online. The main focus here is conversion rate optimization (CRO).

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Back End

The back end is the part of a website that makes it run. This typically includes the server, database, and software.

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A backlink is a reference from another website to your website - it's a link from one site to another.


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Baidu is a popular search engine in China founded in January 2000. It has over 4.5 billion monthly active user and is the fifth most visited website in the world. It strives to provide the best user experience possible and to make a positive impact on society.

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Bing is the Microsoft's search engine, launched in June 2009. It is a replacement of the famous Microsoft Live Search. Since 2010, Bing is designed to help you quickly find the information you need. The search engine uses state-of-the-art technology to deliver relevant results in a variety of formats, including web pages, images, videos, and maps.

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Bitmap image

A bitmap is an image file format that stores a digital image as an array of bits.

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Synonyms - image, photo, bitmap photo, img
Black Box

Black box is usually poorly understood because of its complexity. However, it can be very useful when they work as intended. They are able to provide results that would be difficult or impossible to achieve through traditional means. An example of Black box is Google’s Algorithm.

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Black Hat SEO

Black hat SEO refers to unethical methods used to improve a site's search engine ranking. These methods violate search engine guidelines and can result in a site being penalized by Google.

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A blog is a website where people can share their thoughts and ideas on a particular topic.

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Synonyms - Weblog

A bot is a software program that performs automated, repetitive tasks.

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Bounce Rate

The bounce rate is the percentage of visitors to a website who leave the website after only looking at one page.

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Box model

The CSS box model is a way of representing an element on a web page as a rectangular box. It allows you to control the width, height, padding, and borders of an element.

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A brand is a name, term, design, symbol, or other feature that distinguishes one product or service from another.

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Browser sniffing

Browser sniffing is a technique used to determine the web browser a visitor is using, and then serve browser-appropriate content.

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