Digital Glossary

Term Main definition
Back End

The back end is the part of a website that makes it run. This typically includes the server, database, and software.

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Backlink

A backlink is a reference from another website to your website - it's a link from one site to another.

 

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Bitmap image

A bitmap is an image file format that stores a digital image as an array of bits.

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Synonyms - image, photo, bitmap photo, img
Black Hat SEO

Black hat SEO refers to unethical methods used to improve a site's search engine ranking. These methods violate search engine guidelines and can result in a site being penalized by Google.

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Blog

A blog is a website where people can share their thoughts and ideas on a particular topic.

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Synonyms - Weblog
Bot

A bot is a software program that performs automated, repetitive tasks.

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Bounce Rate

The bounce rate is the percentage of visitors to a website who leave the website after only looking at one page.

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Box model

The CSS box model is a way of representing an element on a web page as a rectangular box. It allows you to control the width, height, padding, and borders of an element.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes one product or service from another.

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Browser sniffing

Browser sniffing is a technique used to determine the web browser a visitor is using, and then serve browser-appropriate content.

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