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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

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Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,