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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,
Blog

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog
Bot

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,
Brand

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

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Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,