Digital Glossary

Term Main definition

A campaign is a specific marketing activity that is undertaken in order to achieve a specific goal, such as increased engagement, conversions, traffic or revenue.

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Canonical is an element that prevents duplicate content issues by specifying the preferred version of a web page. In a nutshell, the rel=canonical tag tells search engines that the specific URL is the one they should look at when duplicate content is an issue.

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A captcha is a challenge response test that helps to determine whether or not a user is human.

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A chatbot is a computer program that can hold a conversation with a human.

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Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,

Clickbait is a term used to describe content that is designed to get attention and lure readers into clicking on a link.

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A content management system (CMS) is a software used to manage the creation, modification and deletion of digital content.

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Conversation Rate

A conversion rate is the percentage of website visitors who complete a defined website goal.

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A conversion is when a user completes the desired call to action set by the marketer

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Cookies are bits of text that a website stores on a user's computer, so that the site can remember preferences or login information for that user.

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CPA (Cost Per Acquisition)

The average cost of acquiring a customer through paid marketing campaigns.

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cPanel is a web hosting control panel software that provides a graphical interface and automation tools to make hosting a website simpler. It enables administration through a standard web browser using a three-tier structure.

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CPC (Cost Per Click)

CPC (Cost Per Click) is the price an advertiser pays a publisher every time someone clicks on their ad.

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CPM (Cost Per Thousand Impressions)

CPM (Cost Per Thousand Impressions)CPM is a pricing model used by publishers to charge for online advertising based on the number of impressions (views) on a webpage.

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CRM (Customer Relationship Management)

CRM is a system that helps companies manage customer data and interactions to better cater to customer needs.

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