Term | Main definition |
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Conversion | A conversion is when a user completes the desired call to action set by the marketer A conversion is important because it's the goal of a marketing campaign. It's what you're striving for, and it signifies that your efforts are paying off. If you're not seeing any conversions, then it's time to revisit your strategy and make some changes. A conversion is used as a metric to track the success of a marketing campaign. It's the goal of a marketing campaign - it signifies that your efforts are paying off. If you're not seeing any conversions, then it's time to revisit your strategy and make some changes.
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