CPC (Cost Per Click)

Term Main definition
CPC (Cost Per Click)

CPC (Cost Per Click) is the price an advertiser pays a publisher every time someone clicks on their ad.

CPC is the price an advertiser pays a publisher every time someone clicks on their ad. It is typically set by auction in search engine marketing.

There are a few reasons why CPC is important. First, it helps to ensure that advertisers are only spending money when ads are actually being clicked on. This helps to avoid wasting advertising dollars on ads that no one is seeing or clicking on.

Second, CPC can be an important measure of how effective an ad campaign is. If the CPC is high, it may mean that people are not clicking on the ads as much as desired. This could indicate that the ads need to be redesigned or that the target audience for the ads is not correct.

Finally, CPC can be used as a benchmark to compare different advertising strategies. For example, if one strategy has a higher CPC than another, it may be more expensive but also more effective. This information can help businesses decide which advertising strategy is the best for their needs.

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