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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,
Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,
Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,

CMS or Content Management System gives management of the website through a online console.

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cPanel is a hosting environment platform. The cPanel hosting environment is the industry's most reliable control panel. Giving you ownership to your website, emails and domain management.

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Cascading Style Sheets (CSS) is used to separate the layout and the look of the HTML code.

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Synonyms - Cascading Style Sheets
Digital Footprint

The digital trail left on the internet of your businesses presence.

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digital persona

The character your business presents as in the digital arena.

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Hyper Text Markup Language or HTML is a standardised system used to markup text to visual effects within web browsers.

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A widely used Open Source Content Management system. Joomla is very popular for websites with increased functionally allowing for a greater level of functionality and security.

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Free image website

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PR, or PageRanking algorithm, was devised by Google to rank websites in search engine results.

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Synonyms - PageRank