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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,
Blog

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog
Bot

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,
Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,
Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,
CMS

CMS or Content Management System gives management of the website through a online console.

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cPanel

cPanel is a hosting environment platform. The cPanel hosting environment is the industry's most reliable control panel. Giving you ownership to your website, emails and domain management.

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CSS

Cascading Style Sheets (CSS) is used to separate the layout and the look of the HTML code.

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Synonyms - Cascading Style Sheets
Digital Footprint

The digital trail left on the internet of your businesses presence.

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digital persona

The character your business presents as in the digital arena.

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HTML

Hyper Text Markup Language or HTML is a standardised system used to markup text to visual effects within web browsers.

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Joomla

A widely used Open Source Content Management system. Joomla is very popular for websites with increased functionally allowing for a greater level of functionality and security.

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Pixabay

Free image website

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PR

PR, or PageRanking algorithm, was devised by Google to rank websites in search engine results.

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Synonyms - PageRank