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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Google Ads is Alphabet Inc's main source of revenue, contributing US$134.8 billion in 2019.

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Synonyms - Google Ads
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

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Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,
Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,

CMS or Content Management System gives management of the website through a online console.

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cPanel is a hosting environment platform. The cPanel hosting environment is the industry's most reliable control panel. Giving you ownership to your website, emails and domain management.

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Cascading Style Sheets (CSS) is used to separate the layout and the look of the HTML code.

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Synonyms - Cascading Style Sheets
Digital Footprint

The digital trail left on the internet of your businesses presence.

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digital persona

The character your business presents as in the digital arena.

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E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

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Synonyms - Electronic Market,Online Retailing

A favicon (; short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page's favicon next to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon.

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Synonyms - Favorite Icon