Digital Glossary

Term Main definition
Above the Fold

Content that appears on a website before the user scrolls. Google created the Page Layout Algorithm in 2012 to lower the rankings of websites featuring too many ads in this space.

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Adwords

AdWords is a program that allows businesses to place ads on Google and its partner websites. Ads are placed based on what the business is offering and how much they are willing to pay per click.

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Synonyms - Google Ads
AJAX

Asynchronous JavaScript and XML (AJAX) is a programming that allows for a more interactive and engaging experience for users, as they are not constantly having to reload pages to see new content.

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Algorithm

Algorithm is a set of instructions or rules followed to complete a task. In computer programming, an algorithm is a set of steps that are followed to complete a task or solve a problem.

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Algorithm Change

Algorithm change is a change to the way a search engine ranks websites. These changes can be small and insignificant, or they can be major game-changers that have a significant impact on search results.

Algorithm changes usually come in three forms: updates, refreshes, and new algorithms. An update is a change to an existing algorithm, a refresh is a re-run of an existing algorithm using the same signals as last time, and a new algorithm is a brand new algorithm that improves search quality in some way.

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Back End

The back end is the part of a website that makes it run. This typically includes the server, database, and software.

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Backlink

A backlink is a reference from another website to your website - it's a link from one site to another.

 

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Bitmap image

A bitmap is an image file format that stores a digital image as an array of bits.

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Synonyms - image, photo, bitmap photo, img
Black Hat SEO

Black hat SEO refers to unethical methods used to improve a site's search engine ranking. These methods violate search engine guidelines and can result in a site being penalized by Google.

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Blog

A blog is a website where people can share their thoughts and ideas on a particular topic.

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Synonyms - Weblog
Bot

A bot is a software program that performs automated, repetitive tasks.

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Bounce Rate

The bounce rate is the percentage of visitors to a website who leave the website after only looking at one page.

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Box model

The CSS box model is a way of representing an element on a web page as a rectangular box. It allows you to control the width, height, padding, and borders of an element.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes one product or service from another.

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Browser sniffing

Browser sniffing is a technique used to determine the web browser a visitor is using, and then serve browser-appropriate content.

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