Digital Glossary

Term Main definition
chatbot

A chatbot is a computer program that can hold a conversation with a human.

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Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,
Clickbait

Clickbait is a term used to describe content that is designed to get attention and lure readers into clicking on a link.

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CMS

A content management system (CMS) is a software used to manage the creation, modification and deletion of digital content.

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Conversation Rate

A conversion rate is the percentage of website visitors who complete a defined website goal.

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Conversion

A conversion is when a user completes the desired call to action set by the marketer

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Cookie

Cookies are bits of text that a website stores on a user's computer, so that the site can remember preferences or login information for that user.

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CPA (Cost Per Acquisition)

The average cost of acquiring a customer through paid marketing campaigns.

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cPanel

cPanel is a web hosting control panel software that provides a graphical interface and automation tools to make hosting a website simpler. It enables administration through a standard web browser using a three-tier structure.

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CPC (Cost Per Click)

CPC (Cost Per Click) is the price an advertiser pays a publisher every time someone clicks on their ad.

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CPM (Cost Per Thousand Impressions)

CPM (Cost Per Thousand Impressions)CPM is a pricing model used by publishers to charge for online advertising based on the number of impressions (views) on a webpage.

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CRM (Customer Relationship Management)

CRM is a system that helps companies manage customer data and interactions to better cater to customer needs.

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CRO (Conversion Rate Optimisation)

Conversion Rate Optimisation (CRO) is the practice of increasing the number of website visitors who take a desired action, such as filling out a form or making a purchase.

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CSS

CSS is a style sheet language used to describe the presentation of a document written in a markup language. It enables the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and enable multiple web pages to share formatting.

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Synonyms - Cascading Style Sheets
CTR (Click Through Rate)

CTR is the percentage of visitors who click-through on a link to visit your website.

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