Get a smarter website - Spread your message - Boost your digital footprint

 Call us today 07 3103 3133

Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Responsive Web Design

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways: The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points. Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element. Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or a physical display size). Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.Responsive web design has become more important as the amount of mobile traffic has come to account for more than half of total internet traffic. In 2015, for instance, Google announced Mobilegeddon and started to boost the ratings of mobile-friendly sites if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.

Hits - 212
Synonyms - RWD
SEO

The enhancement of your website, which allows visibility within a common, day-to-day search result from a typical search engine.

Hits - 640
Synonyms - Search Engine Optimisation
Target Market

The specific group of consumers to be targetted, which may be seperated by a few key differences, including: age. gender, culture, ect.

Hits - 575
URL

A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (http), but are also used for file transfer (ftp), email (mailto), database access (JDBC), and many other applications. Most web browsers display the URL of a web page above the page in an address bar. A typical URL could have the form http://www.example.com/index.html, which indicates a protocol (http), a hostname (www.example.com), and a file name (index.html).

Hits - 375
Synonyms - Uniform Resource Locator
Video Testimonials

Filming of a clients review of a product or a service, aimed at promoting trust and empathy more so than a written testimonial.

Hits - 494
Vlog

A video representation of your blog embedded on your website, often through YouTube. Supporting text is often displayed.

Hits - 470
Synonyms - video blog, video log,
Web Presence

Simply put, it is how present your business is on the World Wide Web.

Hits - 647
WordPress

A widely used Open Source Content Management system. WordPress is the most popular for CMS used for blogging websites.

Hits - 727
XML

Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. The World Wide Web Consortium's XML 1.0 Specification of 1998 and several other related specifications—all of them free open standards—define XML.The design goals of XML emphasize simplicity, generality, and usability across the Internet. It is a textual data format with strong support via Unicode for different human languages. Although the design of XML focuses on documents, the language is widely used for the representation of arbitrary data structures such as those used in web services. Several schema systems exist to aid in the definition of XML-based languages, while programmers have developed many application programming interfaces (APIs) to aid the processing of XML data.

Hits - 202
Synonyms - Extensible Markup Language
YouTube
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim - created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. YouTube and selected creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of October 2020, YouTube is the second-most popular website in the world, behind Google, according to Alexa Internet.As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute. Based on reported quarterly advertising revenue, YouTube is estimated to have US$15 billion in annual revenues
Hits - 315
ZIP

ZIP is an archive file format that supports lossless data compression. A ZIP file may contain one or more files or directories that may have been compressed. The ZIP file format permits a number of compression algorithms, though DEFLATE is the most common. This format was originally created in 1989 and was first implemented in PKWARE, Inc.'s PKZIP utility,[2] as a replacement for the previous ARC compression format by Thom Henderson.

The ZIP format was then quickly supported by many software utilities other than PKZIP. Microsoft has included built-in ZIP support (under the name "compressed folders") in versions of Microsoft Windows since 1998. Apple has included built-in ZIP support in Mac OS X 10.3 (via BOMArchiveHelper, now Archive Utility) and later. Most free operating systems have built in support for ZIP in similar manners to Windows and Mac OS X.

ZIP files generally use the file extensions .zip or .ZIP and the MIME media type application/zip.[1] ZIP is used as a base file format by many programs, usually under a different name. When navigating a file system via a user interface, graphical icons representing ZIP files often appear as a document or other object prominently featuring a zipper.

Hits - 225
Synonyms - ZIP File