Digital Glossary

Joomla is a content management system that enables users to publish web content on websites. It is developed by a community of volunteers and relies on Open Source Matters, Inc. for organisational and financial resources. Joomla is written in PHP and uses object-oriented programming techniques.

A keylogger is a device or program that records the keys struck on a keyboard, allowing someone to obtain confidential information typed on the keyboard.

Keywords is a specific word or phrase you use to search for a website or for more information on a topic.

Landing Page is a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.

Lead is a lead is a business opportunity where the user has taken action to express specific interest in the purchase of a product or service.

A lead is an individual or company that has expressed interest in a product or service. An enquiry is a request for more information about a product or service. A prospect is an individual or company that has been qualified as a potential customer.

Link Building – the process by which you increase the amount of relevant links to your website to help your website rank higher in search results. .

Local Pack – the section of Google search results pages which features businesses listed on a local map.

Localhost is a hostname that refers to the current device used to access it. It is used to specifically access the network services that are running on the host machine, using the loopback network interface - which in turn bypasses any local network interface hardware.

A MAC address is a unique identifier assigned to a network interface controller to identify it on a network. It is made up of six groups of two hexadecimal digits, separated by hyphens, colons, or without a separator.

Malware is a type of software that is designed to harm a computer, server, or network.

Marketing Automation is a software that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. This technology automates repetitive tasks such as emails, social media posting, and website actions.

Meta Description is the description in the search engine result that summarises the content of a web page. This snippet describes the page content for the benefit of users and search engines. If not composed by the website owner, the search engine will compose it from the first lines of text on the page.

Modules is a piece of software (e.g. templates, functions), that can be combined with other modules to construct a more complex software, to use when building your website. Think of modules as pieces of lego!

A name server is a computer that stores information about domain names and translates them into Internet Protocol addresses.