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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
SEO

The enhancement of your website, which allows visibility within a common, day-to-day search result from a typical search engine.

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Synonyms - Search Engine Optimisation
Target Market

The specific group of consumers to be targetted, which may be seperated by a few key differences, including: age. gender, culture, ect.

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URL

A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (http), but are also used for file transfer (ftp), email (mailto), database access (JDBC), and many other applications. Most web browsers display the URL of a web page above the page in an address bar. A typical URL could have the form http://www.example.com/index.html, which indicates a protocol (http), a hostname (www.example.com), and a file name (index.html).

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Synonyms - Uniform Resource Locator
Video Testimonials

Filming of a clients review of a product or a service, aimed at promoting trust and empathy more so than a written testimonial.

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Vlog

A video representation of your blog embedded on your website, often through YouTube. Supporting text is often displayed.

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Synonyms - video blog, video log,
Web Presence

Simply put, it is how present your business is on the World Wide Web.

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WordPress

A widely used Open Source Content Management system. WordPress is the most popular for CMS used for blogging websites.

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XML

Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. The World Wide Web Consortium's XML 1.0 Specification of 1998 and several other related specifications—all of them free open standards—define XML.The design goals of XML emphasize simplicity, generality, and usability across the Internet. It is a textual data format with strong support via Unicode for different human languages. Although the design of XML focuses on documents, the language is widely used for the representation of arbitrary data structures such as those used in web services. Several schema systems exist to aid in the definition of XML-based languages, while programmers have developed many application programming interfaces (APIs) to aid the processing of XML data.

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Synonyms - Extensible Markup Language
YouTube
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim - created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. YouTube and selected creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of October 2020, YouTube is the second-most popular website in the world, behind Google, according to Alexa Internet.As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute. Based on reported quarterly advertising revenue, YouTube is estimated to have US$15 billion in annual revenues
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ZIP

ZIP is an archive file format that supports lossless data compression. A ZIP file may contain one or more files or directories that may have been compressed. The ZIP file format permits a number of compression algorithms, though DEFLATE is the most common. This format was originally created in 1989 and was first implemented in PKWARE, Inc.'s PKZIP utility,[2] as a replacement for the previous ARC compression format by Thom Henderson.

The ZIP format was then quickly supported by many software utilities other than PKZIP. Microsoft has included built-in ZIP support (under the name "compressed folders") in versions of Microsoft Windows since 1998. Apple has included built-in ZIP support in Mac OS X 10.3 (via BOMArchiveHelper, now Archive Utility) and later. Most free operating systems have built in support for ZIP in similar manners to Windows and Mac OS X.

ZIP files generally use the file extensions .zip or .ZIP and the MIME media type application/zip.[1] ZIP is used as a base file format by many programs, usually under a different name. When navigating a file system via a user interface, graphical icons representing ZIP files often appear as a document or other object prominently featuring a zipper.

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Synonyms - ZIP File