Digital Glossary

Term Main definition

E-commerce is the buying and selling of products or services over the internet.

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Synonyms - Electronic Market,Online Retailing
EDM (Electronic Direct Mail)

EDM (Electronic Direct Mail) is an email used to target a large group of prospects, with the goal of building customer relationships and generating leads. Commonly in the form of a e-Newsletter or e-Bulletin.

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Engagement is the term used for user interactions such as likes, shares or comments on a social media presence.

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Enquiry is where a user has taken action towards showing interest in gaining an understanding about something, perhaps for a problem they need solved. For example, they might submit an contact form on your website or ask to be contacted on social media.

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