Engagement

Engagement is the term used for user interactions such as likes, shares or comments on a social media presence.

Engagement essentially boils down to how much audience accounts are interacting with your account and how often. Every network will have some sort of engagement metric that is a total sum of smaller engagement opportunities such as likes, comments, and shares. Many platforms have more than one type of metric, or different naming conventions, such as Retweets vs. Shares.