Digital Glossary

Term Main definition

Impressions is the number of times your advertisement is displayed. If one user sees the same advertisement 3 times, that is classified as 3 impressions.

Hits - 461
Influencer & Influencer Marketing

Influencer & Influencer Marketing – an influencer is an individual who has access to a large audience and who has real or perceived authority, knowledge or position. Marketers use influencers by “borrowing” their credibility and familiarity to affect purchase decisions or sell a product to their large audience, usually by offering payment or free use of product or service to the influencer.

Hits - 393
IP Address

An IP address is a numerical label that is connected to a computer network and uses the Internet Protocol for communication.

Hits - 1202
Synonyms - Internet Protocol Address