Digital Glossary

Term Main definition
Impressions

Impressions is the number of times your advertisement is displayed. If one user sees the same advertisement 3 times, that is classified as 3 impressions.

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Influencer & Influencer Marketing

Influencer & Influencer Marketing – an influencer is an individual who has access to a large audience and who has real or perceived authority, knowledge or position. Marketers use influencers by “borrowing” their credibility and familiarity to affect purchase decisions or sell a product to their large audience, usually by offering payment or free use of product or service to the influencer.

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IP Address

An IP address is a numerical label that is connected to a computer network and uses the Internet Protocol for communication.

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Synonyms - Internet Protocol Address