Digital Glossary

Term Main definition
Landing Page

Landing Page is a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.

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Lead

Lead is a lead is a business opportunity where the user has taken action to express specific interest in the purchase of a product or service.

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Leads

A lead is an individual or company that has expressed interest in a product or service. An enquiry is a request for more information about a product or service. A prospect is an individual or company that has been qualified as a potential customer.

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Synonyms - Prospect,Enquiry
Link Building

Link Building – the process by which you increase the amount of relevant links to your website to help your website rank higher in search results. .

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Local Pack

Local Pack – the section of Google search results pages which features businesses listed on a local map.

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Localhost

Localhost is a hostname that refers to the current device used to access it. It is used to specifically access the network services that are running on the host machine, using the loopback network interface - which in turn bypasses any local network interface hardware.

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Synonyms - Access host