Landing Page

Term Main definition
Landing Page

Landing Page is a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.

Landing Page – a web page created specifically for the purposes of a marketing or advertising campaign. For example, if a visitor clicks on an Google Ads ad, they would “land” on a specific page relevant to the ad and with the specific goal of driving conversions for that campaign.

A landing page is a standalone page, created for a marketing or advertising. It is where a visitor “lands” after clicking on a link, or ads on the web.

Landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). The focus is to increase the conversion rates of marketing campaigns and lower cost of acquiring a lead.

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