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Lead | Lead is a lead is a business opportunity where the user has taken action to express specific interest in the purchase of a product or service. Lead – a lead is a business opportunity where the user has taken action to express specific interest in the purchase of a product or service. As a business opportunity seeker, it's important to understand what a lead is and how to qualify them. A lead is defined as "a business opportunity where the user has taken action to express specific interest in the purchase of a product or service." In order to qualify a lead, you must first determine whether or not they meet your target market criteria. This includes evaluating whether or not the lead is in your target market, whether they meet your customer profile, and if they are likely to need your product or service.
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