Leads

A lead is an individual or company that has expressed interest in a product or service. An enquiry is a request for more information about a product or service. A prospect is an individual or company that has been qualified as a potential customer.

A lead is an individual or company that has expressed interest in a product or service. An enquiry is a request for more information about a product or service. A prospect is an individual or company that has been qualified as a potential customer.

Sales and marketing people need to be constantly gathering new leads in order to keep their business going. This involves having a system for gathering contact information from anyone who expresses even the slightest bit of interest in your organisation. It's important to keep in touch with leads, even if they don't become customers right away, because you never know when they might be ready to buy.