Digital Glossary

Term Main definition
MAC address

A MAC address is a unique identifier assigned to a network interface controller to identify it on a network. It is made up of six groups of two hexadecimal digits, separated by hyphens, colons, or without a separator.

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Synonyms - Media Access Control Address

Malware is a type of software that is designed to harm a computer, server, or network.

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Synonyms - Malicious Software
Marketing Automation

Marketing Automation is a software that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. This technology automates repetitive tasks such as emails, social media posting, and website actions.

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Meta Description

Meta Description is the description in the search engine result that summarises the content of a web page. This snippet describes the page content for the benefit of users and search engines. If not composed by the website owner, the search engine will compose it from the first lines of text on the page.

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Modules is a piece of software (e.g. templates, functions), that can be combined with other modules to construct a more complex software, to use when building your website. Think of modules as pieces of lego!