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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
MAC address

A media access control address (MAC address) is a unique identifier assigned to a network interface controller (NIC) for use as a network address in communications within a network segment. This use is common in most IEEE 802 networking technologies, including Ethernet, Wi-Fi, and Bluetooth. Within the Open Systems Interconnection (OSI) network model, MAC addresses are used in the medium access control protocol sublayer of the data link layer. As typically represented, MAC addresses are recognizable as six groups of two hexadecimal digits, separated by hyphens, colons, or without a separator. MAC addresses are primarily assigned by device manufacturers, and are therefore often referred to as the burned-in address, or as an Ethernet hardware address, hardware address, or physical address. Each address can be stored in hardware, such as the card's read-only memory, or by a firmware mechanism. Many network interfaces, however, support changing their MAC address. The address typically includes a manufacturer's organizationally unique identifier (OUI). MAC addresses are formed according to the principles of two numbering spaces based on Extended Unique Identifiers (EUI) managed by the Institute of Electrical and Electronics Engineers (IEEE): EUI-48, which replaces the obsolete term MAC-48, and EUI-64.Network nodes with multiple network interfaces, such as routers and multilayer switches, must have a unique MAC address for each NIC in the same network. However, two NICs connected to two different networks can share the same MAC address.

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Synonyms - Media Access Control Address
Malware

Malware (a portmanteau for malicious software) is any software intentionally designed to cause damage to a computer, server, client, or computer network (by contrast, software that causes unintentional harm due to some deficiency is typically described as a software bug). A wide variety of malware types exist, including computer viruses, worms, Trojan horses, ransomware, spyware, adware, rogue software, wiper and scareware. Programs are also considered malware if they secretly act against the interests of the computer user. For example, at one point Sony music Compact discs silently installed a rootkit on purchasers' computers with the intention of preventing illicit copying, but which also reported on users' listening habits, and unintentionally created extra security vulnerabilities. A range of antivirus software, firewalls and other strategies are used to help protect against the introduction of malware, to help detect it if it is already present, and to recover from malware-associated malicious activity and attacks.

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Synonyms - Malicious Software