Today, I am going to talk about competitive factors. These are the factors that make your ranking in local search come up higher than that of your competition. Take, for example, two businesses. These two are in the same street and offer the same service. What makes one come up higher in the local search ranking than the other?
There are a number of factors that need to be taken into account, here are the nine most important.
Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search engines will actually penalise you for doing these things.
Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar), but the general results.
Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet.
You have a great idea. You have setup your social media pages and a website. And now what?
Currently there are millions of websites live on the internet. To achieve any ranking with the search engines relevant to your industry you need to ensure that the website and your social media pages are designed and developed within industry standards.
You go to many networking events, and collect lots of business cards. But what happens then? They sit on your desk in a pile and grow and grow.
Eventually you forget where you met the person, what they look like and value you could add to each other persons business. A few specific people stand out but the rest just gather dust on your desk. And that valuable networking dollar is wasted.
Here are some tips to help you get the best bang for the buck from your networking dollar.
There is no doubt in today’s digital world that any community based organisation requires a website. A website is now much more than an online brochure giving the general public information about your organisation. Your website can build community 24 hours a day, 7 days a week. Your website can answer questions about who you are and what you do from people who are too afraid to ask. A silent teacher and educator.
Email marketing is a a very powerful marketing medium, but are you DOING IT RIGHT?
An existing relationship is the key.
Email marketing works, particularly if you have an existing relationship with the members of your mailing list. They may be an existing client, a network connection, someone that you met socially that has passed on their business card, or even someone that sent a simple enquiry through your contact form on your website. But the key to email marketing is that you need to have that existing relationship. Not just to ensure your email isn't deleted without being opened or doesn't go into their spam box, but also to make sure you are conforming to Australian Spamming laws.
2015 is just about here. But are you ready for it. Or should we say. Is your website ready for it?
You should view your website as an organic process, growing and changing as your business grows and changes. As your business moves into the middle of the second decade of the century, embracing new technology and the needs of your target market is imperative and this should be represented through your website.
Including photos in your website content is considered good practice.
A good visual website design has a balance of photos and text. It is considered to be good practice to have a photograph of a person in your website content. This is supposed to build trust with the viewer, specifically if you can see their eyes.
But the photos should be real people. Not stock photos.
A website is an organic process, growing and developing as your business grows and develops.
I have written a short story to illustrate this.
Once upon a time there was a small business owner called Mary. Mary had created a range of cookware products. She decided she needed a website, but as her business was only starting up she wasn't exactly sure what she wanted for a website.
She contacted Margaret from The ICT Shak for a web strategy planning session. Margaret discussed with her the business plans and ideas and together they created a big vision, but planned for baby steps.
Your Domain is like the deeds to the land your house is built on.
All to often I get unhappy people coming to me for assistance with their website and they have no knowledge of where or with whom their domain is registered. Often it is registered under the account of the original web development company that created their initial website. Does a builder register the land under their own name.
In our world of online communities, a new value is emerging. With the development and increasing success of peer to peer market places like Airbnb, Kickstarter and Etsy, trust is fast becoming the new currency.
On Teds Talks, Rachel Botsman discuses collaborative consumption and the currency of TRUST.