Hosting Ain't Hosting

Not all web hosting environments are the same.

We always prefer our clients to use our web hosting. Not because it is added revenue for ourselves, but rather because it is easier for us.  I can't tell you the amount of times I have had issues with clients websites, time-out errors and server errors, and once I backup the site to my server environment the errors disappear. Cheap hosting is just that. Cheap.

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The decade of experts

We are in the decade of experts.

When being told how to market ourselves, we are often told to "position ourselves as an expert in our field". But what defines someone as an expert.

The oxford dictionary states the definition of an expert as:

"a person who is very knowledgeable about or skilful in a particular area"

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Papua New Guinea Web Design

papua-new-guinea-website-designProfessional web design is now available in Papua New Guinea.

Papua New Guinea is fast catching up to speed with their internet access, making the need for a website for business in Papua New Guinea a necessary requirement.

The recent deregulation of telecommunication services in Papua New Guinea has resulted in an exponential increase of internet users due to cheaper internet plans. Specifically on smart phones, tablets and laptops. Internet access is getting closer to the average Papua New Guinean.

At "The ICT Shak" we understand the problems with doing business in Papua New Guinea and we offer website solutions that are suited to the local environment.

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Ideal Screen Resolution for Website Design

When technology changes, so should we.

When I started doing website development, not that long ago, the standard screen resolution was 800x600 and some people had the new 960x720 screens. The standard at that time was to design for a fluid screen width with the difference between the smaller screens and the larger screens being relatively minor.

The site shows that in the year 2000 their average visitor had a screen size of 800x600 with only 4% with a screen size larger than 1024x768, whereas in January 2013, 90% of their average visitor had a screen size larger than 1024x768.

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RSS Feeds

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rss-iconHave you ever seen this symbol on the top of a website, or in your browser? Ever wondered what it was? It is an amazing way to engage with your client. This is a RSS feed symbol. RSS stands for " Rich Site Summary" but often called "Really Simple Syndication".

The symbol indicates a web feed on the page that allows for new content on that website to be "fed" into your RSS reader. Therefore you can subscribe to the website and be advised of new content. This is also often referred to as a news-feed.

Imagine if your clients were doing this to you. All your blogs, news stories and articles were directly fed onto their computer as you create them. Or even better still , they added the feed to their website with short snippets of your articles on thir website, with links back to your blog.

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Online Savvy or Online Cautious

internet savvy business

Is your business Online Savvy or Online Cautious.

It seems that Australian businesses are not embracing the internet and new technologies. A recent report through the 2013 MYOB Business Monitor indicates that only 38% of the SME's (Small and Medium-Sized Enterprises) researched owned a website, with this figure remaining unchanged even 9 months after.

Being Online Savvy is more than just having a website. Being Online Savvy is embracing new technologies to be able to reduce your operating costs and increase your profitability.

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Your online supporters! It's all about ENGAGEMENT

internet marketing mediaDo you engage with your online supporters? So you ask, who are my online supporters. Your online supporters are the people that "like" your facebook page, or they are following you on twitter, or are following you on Google+. These people are your supporters, these people are your businesses fans that will follow what you say and be influenced by what you do.

So I ask again, do you engage with your online supporters? 

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Google Local or Google Maps

Confused about Google Local and Google Maps? No need to be. Google Places for Business looks after it all.

Is your business displayed on Google Maps. If so then you will have a Google Places page. You simply need to claim your page to start adding in relevant information about your business, including opening times, parking information, photographs and videos related to your business. You can also select categories for your business type.

If your business is not listed on Google Maps it is a very simple process to get listed, and the best thing is that it is a free service Google offers.

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Are online directories an advantage or disadvantage to your Internet Presence?

ProfessionalInternetPresenceHave you ever googled your business name?

If so, what comes up?

Apart form your website, your business name will show up in a number of listings in online directories. These usually carry either correct information about your business or incorrect information about your business.

I had a call from a prospective client recently to discuss redeveloping their website. In the process of investigating their internet presence, I found at least 10 different references to their business address and phone number. On discussion with the client I found that some of these addresses and phone numbers had been obsolete for at least 5 years. He wasn't even aware of his business being listed on these directories.

So, how does your business get listed on these online directories?

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Google Web Fonts

Google Web FontsGoogle has done it again with their new "Google Web Fonts". Now you can safely use a more extensive choice of fonts on your websites.

A major issue I have when working with graphic designers is the choice of fonts they choose. I fully understand the list of "web safe" fonts are pretty limited. But it is important that the web page renders consistently across all browsers and platforms.

When I work with graphic designers and branding specialists I am given a website style sheet. This style sheet defines the colours and fonts for the specific html tags. Examples of these tags are body, h1, h2, h3, h4. If a non-standard font is used, an inconsistent look can result across different browsers with the biggest issue being the the variants of individual character size.

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Website design in Redlands

The ICT Shak is based in Wellington Point, Redlands and specialises in supporting local business.

We believe that local Redlands businesses need this support, and need to have a good web strategy resulting in a positive internet presence when competing with other businesses outside of the Redlands.

website design Wellington Point Redlands

This internet presence, built on the foundation of a solid, functioning website, will make the local business stand out among other businesses. Local businesses need to be public in their services and products, and have an advantage over other businesses from outside of the local area as they can speak to the community through community involvement and support. But this community involvement needs to be publicly broadcasted though the internet including their website and social media platforms.

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Printing and Graphics Services

The ICT Shak has teamed up with a local printer and graphics artist to expand our services to encompass a complete service for the business owner.

Bundle And SaveAs an introductory offer, we have bundled the "Business Startup Printing Package" with the "E-mail & Hosting Package" for $1195 (incl GST), and we are waivering the $149 setup fee.

This package will get you a logo design with a related style sheet and font scheme, 500 business cards, 5000 double-sided full colour flyers packaged with domain and email hosting and a single page website. Follow the link for full details of this special print and email offer.

Curves Capalaba & The ICT Shak

Supporting Local Business in Brisbane Bayside.

curves-logoThe ICT Shak is currently offering all Curves Capalaba members a discount in the upfront fees of all new websites.

To be eligible a deposit must be paid by the end of January 2012.

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