Local Search - Topic 5: Competitive Factors for Local Search

Competitive Factors for Local Search

Today, I am going to talk about competitive factors. These are the factors that make your ranking in local search come up higher than that of your competition. Take, for example, two businesses. These two are in the same street and offer the same service. What makes one come up higher in the local search ranking than the other?

There are a number of factors that need to be taken into account, here are the nine most important.

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Local Search - Topic 2: Local Pack Factors

Local Pack Factors

In today's video we will talk about the 9 most important factors that will influence whether you appear in the ‘Local Pack’.

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The "Local Pack" include three businesses selected by Google to appear under the map in a local search. It used to be seven businesses, but now it is limited to three, as you can see below. This is the Local Pack which was generated when the search phrase ‘Web hosting Capalaba’ was entered.

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Local Search - Topic 3: Local Organic Search Factors

Local Organic Search Factors

Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar) but the general results.

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Local Search - Topic 1: Overall Local Search Factors

Overall Local Search Factors

Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet. This could be based on your own website, from other websites, from local directories, from Google My Business, from Facebook, even from how your website appears on mobile! These signals vary in their ‘weighting’ (or importance) and the percentages next to each signal described below shows their relative importance according to research. 

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Website Redesign. Doesn't need to be too hard.

Are you on your second or third website, and still not happy?

You are not alone. It is estimated that most business have 3 – 4 websites before they are comfortable with their web presence. This is often because of a number of reasons, including

  • not have a high perceived value of their website when getting started
  • not initially understanding their target market
  • not initially being able to define their product and service
  • building a cheap DIY templated website thinking something is better than nothing

Redesigning your website does not need to be as stressful as you think? You just need ask yourself a few questions before getting started on your website redesign project.

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