Digital Glossary

Term Main definition
Off-page

Off page optimisation or off-page SEO are actions taken to improve a website’s popularity outside of your own website.

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On-page

On page optimisation or on-page SEO are actions taken within an actual website to improve its position in search engine results. This is including internal and external linking strategies, metatags and keyword placement within content.

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Open Source

Open source is a term used to describe products whose design documents, source code, or content is made freely available to the public for possible modification and redistribution.

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Opt-in

Opt-in used in e-mail marketing, when the recipient of the email has expressly consented to receive it. There are strict guidelines in place in Australia and Europe for how this is conducted. Read here for more information about the recent GDPR enforcement regarding opt-ins.

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Organic Listing

Organic Listing is listings on search engine results pages that appear because of their relevance to the search terms. The best way to improve a site’s organic listing position is to implement white hat SEO techniques on the website. In contrast, non-organic (paid) search results appear because a monetary bid was made on the search terms.

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