Opt-in

Term Main definition
Opt-in

Opt-in used in e-mail marketing, when the recipient of the email has expressly consented to receive it. There are strict guidelines in place in Australia and Europe for how this is conducted. Read here for more information about the recent GDPR enforcement regarding opt-ins.

Opt-in – used in e-mail marketing, when the recipient of the email has expressly consented to receive it. There are strict guidelines in place in Australia and Europe for how this is conducted. Read here for more information about the recent GDPR enforcement regarding opt-ins.

E-mail marketing is a great way to stay in touch with your customers, but only if they want to receive your messages. The best way to ensure that your messages are delivered to the right people is by asking them to opt in. This means that the recipient has expressly consented to receive your e-mail marketing messages.

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