Local Search

Local Search

  • Local Search - Topic 1: Overall Local Search Factors

    Overall Local Search Factors

    Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet. This could be based on your own website, from other websites, from local directories, from Google My Business, from Facebook, even from how your website appears on mobile! These signals vary in their ‘weighting’ (or importance) and the percentages next to each signal described below shows their relative importance according to research. 


  • Local Search - Topic 2: Local Pack Factors

    Local Pack Factors

    In today's video we will talk about the 9 most important factors that will influence whether you appear in the ‘Local Pack’.


    The "Local Pack" include three businesses selected by Google to appear under the map in a local search. It used to be seven businesses, but now it is limited to three, as you can see below. This is the Local Pack which was generated when the search phrase ‘Web hosting Capalaba’ was entered.

  • Local Search - Topic 3: Local Organic Search Factors

    Local Organic Search Factors

    Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar) but the general results.


  • Local Search - Topic 4: Negative Factors for Local Search

    Negative Factors for Local Search

    Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search engines will actually penalise you for doing these things.


  • Local Search - Topic 5: Competitive Factors for Local Search

    Competitive Factors for Local Search

    Today, I am going to talk about competitive factors. These are the factors that make your ranking in local search come up higher than that of your competition. Take, for example, two businesses. These two are in the same street and offer the same service. What makes one come up higher in the local search ranking than the other?

    There are a number of factors that need to be taken into account, here are the nine most important.