Digital Glossary

Term Main definition
Page Ranking

A page ranking is a value assigned to a web page as a measure of its popularity or importance.

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Synonyms - PageRank
Page View

Page View – each time a user visits a web page.

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PageRank is a process that used by Google Search to rank websites in their search engine results. PageRank was used by Google to measure the authority of a webpage. It was generally believed that the number of quality of inbound links to a website was a significant factor to increase your PageRank score.

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Phishing is the attempt to obtain private information such as usernames, passwords and credit card information using fake emails from trustworthy sites.

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Pixabay is a website for sharing free photos, illustrations, vector graphics, film footage and music.

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Pixel is a small unit of measurement of an image, with thousands of individual pixels forming what the eye sees as one smooth image.

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A plug-in is a software component that adds a specific feature to an existing computer program.

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Synonyms - Component

Plugins is a piece of software that adds a specific feature to a program to customise it.


Prospect is a person regarded as likely to become a potential customer. Read our guide on how to position your product to find your ideal customer here.

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