Digital Glossary

Term Main definition
Re-Engagement

Re-Engagement is a strategy used to bring previously engaged contacts back into active engagement with a brand, often with a promotional campaign targeted to their interests.

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Reach

Reach is the total number of individuals who see your advertisement.

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Reciprocal Link

Reciprocal Links are two websites linking to each other for mutual SEO benefit.

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Responsive Web Design

Responsive web design is a web design approach that makes websites render well on a variety of devices and window or screen sizes, by using techniques such as fluid proportion-based grids, flexible images, and CSS media queries.

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Synonyms - RWD
ROBOTS.TXT

ROBOTS.TXT is a file that says to a search engine crawler “do not search” all or certain parts of a website that you want to keep private, therefore stopping it from appearing in search engine results.

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