Re-Engagement

Term Main definition
Re-Engagement

Re-Engagement is a strategy used to bring previously engaged contacts back into active engagement with a brand, often with a promotional campaign targeted to their interests.

Re-engagement is a strategy used to bring previously engaged contacts back into active engagement with a brand, often through a promotional campaign targeted to their interests. Often times, re-engagement can be accomplished through the use of email marketing, or by providing incentives for customers to return to your site or product.

Remarketing/Retargeting – a type of paid ad that allows advertisers to show specific ads to previous website visitors, and “follow” them around the world wide web as they browse other websites, to try and get them back to the website and complete a website goal.

This can be an extremely effective way to reach out to customers who have already interacted with your brand, and remind them of what you have to offer.

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