Digital Glossary

Term Main definition
SEM (Search Engine Marketing)

SEM (Search Engine Marketing) – SEM is the use of paid advertising listings on search engines in order to drive user traffic to your website.

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SEO

SEO is the process of optimizing a website so that it can rank higher in search engine results pages. This improves the visibility of the site and drives more traffic from search engines.

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Synonyms - Search Engine Optimisation
SERP (Search Engine Results Page)

SERP (Search Engine Results Page) is a list of search results that is returned to the user after they submit a search query.

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Sitemaps

Sitemaps is the visual outline of the pages that make up a website. Like a book’s table of contents, a sitemap makes it easier for a search engine spider to see, crawl through and index your website pages.

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Slug

Slug is the portion of a URL that comes after the .com.au/ that denotes a specific page or post on a website. For example: livingonline.com.au/blog – ‘blog’ is the slug.

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SMM (Social Media Marketing)

SMM (Social Media Marketing) is social media marketing techniques help a business increase brand exposure and broaden customer reach to gain traffic. This can be done by establishing a presence on social media platforms, producing shareable content, encouraging customer feedback and advertising to specific target audiences.

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SSL (Secure Socket Layer)

SSL (Secure Socket Layer) is a protocol to enable encrypted, authenticated communications across the Internet. HTTPS is HTTP (HyperText Transfer Protocol) plus SSL.

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Structured Snippet

Structured Snippet  are Google Ads ad extensions you can add to your paid search advertisements that highlight specific aspects of your products and services.

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