Digital Glossary

Term Main definition
Target Market

A target market is a group of people within a business's available market who share similar characteristics and are most likely to buy the company's products or services.

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Title Tag

Title Tag is displayed in the tab bar of a web browser and as the clickable title in search engines, the title tag describes the specific topic of a web page.

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Tracking Code

Tracking Code is a script that passes information along to data gathering tools like Google Analytics and Google Ads so they can track information about visitors who view a site.

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