Target Market

A target market is a group of people within a business's available market who share similar characteristics and are most likely to buy the company's products or services.

A target market is a group of people within a business's available market who share similar characteristics and are most likely to buy the company's products or services.

Target markets are important because they allow businesses to focus their marketing efforts and resources on a specific group of people who are most likely to buy their products or services. By tailoring the marketing mix to the needs and expectations of the target market, businesses can improve their chances of success by increasing sales and profits. Furthermore, by understanding who the target market is and what motivates them, businesses can develop more effective marketing campaigns that resonate with consumers.