Tracking Code

Term Main definition
Tracking Code

Tracking Code is a script that passes information along to data gathering tools like Google Analytics and Google Ads so they can track information about visitors who view a site.

Tracking Code is a script that passes information along to data gathering tools like Google Analytics and Google Ads so they can track information about visitors who view a site.

It is important to track website activity so that you can see what is and isn't working. Tracking code helps you do this by passing information along to data gathering tools like Google Analytics and Google Ads. This information then lets you see things like how many people visit your site, where they come from, and what pages they look at. With this data, you can make informed decisions about how to improve your website's performance.

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