Digital Glossary

Term Main definition
UGC (User Generated Content)

UGC (User Generated Content) content such as posts, blogs, photos and videos which are created by users about a brand or product and not by the business themselves. This content is publicly available to other users. Also is referred to as consumer generated media (CGM).

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URL

A URL is a web address that contains information about where a file is located on the internet.

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Synonyms - Uniform Resource Locator
UX (User Experience)

UX (User Experience) refers to how a user interacts with a website. UX is tracked and examined to inform testing of different page layouts, CTAs, colours, content, etc to improve conversion rates.

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