Digital Glossary

Term Main definition
Web Crawler / Spider / Bot

Web Crawler / Spider / Bot is a program that browses the internet in an automated manner. Search engines use “crawlers” to index pages on the web.

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Web Directories

Web Directories  is a directory which links to other websites and usually organises them by categories.

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Web Presence

A web presence is a location on the World Wide Web where a person, business, or some other entity is represented.

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White Hat SEO

White Hat SEO is ethical techniques used to increase a site’s rank that follow search engine rules. Examples of techniques that would be classified as ‘white hat’ include – quality link building and content writing (for humans and not for search engines).

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WordPress is a content management system that helps you easily create and manage your website or blog from a single interface.

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