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Content is King - but what sort of content?

Written by Margaret Shakibaie

In the words of Bill Gates in 1996, Content is King?

But the question you need to think about is "what type of content".

There are a number of different types of content that you can include in your website to get your message across.

Examples of these include

  • Words
  • Images
  • Videos

All of these content types add substance to your website and each of them adds their own value to your website and your end user's experience.

Professional web video engages with your audience.

Adding professional web video to your website an increase the engagement your audience have with you before they have even met you. And they often have already decided that you are someone that they want to do business with, even before making that initial contact.

But you also need to consider the SEO or Search Engine Optimistaion advantage of adding professional web video to your website content.

If you have a number of 1 minute videos on your website, and your audience watches various videos in completion, your bounce rate will decrease, thereby increasing your website authority with Google, and in turn increasing your organic search results. It is commonly known that by embedding a YouTube video on your website you increase your search engine page ranking (SERP).

Help your clients find you on Google, then engage with them on a professional level without even leaving your office.

We have now incorporated various video production services in our business at The ICT Shak and we look forward to discussing these with you.