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Using the Internet to Market your business

Written by Margaret Shakibaie

internet marketingInternet Marketing is the catch phrase of the decade.

What is Internet Marketing?

Internet Marketing is simply using various Internet tools to promote your business.

This new form of marketing presents a fantastic opportunity for innovative small businesses to utilise these progressive new marketing tools.

A little knowledge, time and perseverance spent using these tools can allow you to leverage your business within your specific market place. By manipulating these tools within the demographics of your target market your Internet audience can be as big as the whole world, or as small as a local neighbourhood. A sole trader running a business from their house and an established physical company can be equals in the marketplace through smart use of Internet Marketing.

Internet Marketing Tools.

A Corporate Domain

A corporate domain is a business website. The domain being your Internet address. For example http://www.theictshak.com.au. But don't be led into thinking that a website is just a website, there are many types of websites that can be used in Internet marketing with varied uses within their applications. The list would include but not be limited to

  • Corporate Websites
  • Brochureware Websites
  • Portals
  • Social Networking Websites
  • Intranet
  • Extranet
  • Interactive Websites
  • Segment Focused Subdomain Websites

Search marketing

Search Engines organise the Internet. Imagine the chaos of the Internet without the likes of Google and Yahoo. With the right strategy applied, search marketing is a simple way of being found on the Internet.

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimisation)

Brand Extension

Your brand is you and the more places your brand can be viewed the better. Brand extension places your brand across the Internet.

  • Web Page Advertising
  • Contextual Advertising
  • Affiliate Marketing
  • Widget Advertising

Social Networking

Social networking is a way to build community with your clients. Do not use it as a focul selling point, rather use it as a way of interacting with your clients on a more personal basis.

  • Facebook
  • Twitter
  • Linked In
  • Blogging
  • Online forums

Related Mediums

The Internet is no longer restricted to a PC desktop or laptop. The Internet is on the move. People are searching for restaurants on the street they are walking on or looking for price comparison or product reviews on their mobile phone while shopping in-store.

  • Mobile Content

The ICT Shak can lead you through the maze of Internet marketing to assist you in making the most of your online presence. Contact us today for a free Health Check Assessment on your Internet Presence.

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