What is included in Digital Marketing?

Digital marketing services include several different components.  

These can be PPC campaigns where you pay a nominal fee for each click into your website, 

Organic search engine optimisation, where you focus on both the technical side of the website and the content of the website to ensure that the search engines can crawl your website and understand the content of the website well enough to return the relevant searches.  

Local Search optimisation, where you are focusing on a smaller geographical location, with a strong Google Business Profile to support the website 

Social Media Marketing, where you are creating relationships with your potential customers by being active on platforms that