Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search engines will actually penalise you for doing these things.
Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar), but the general results.
Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet.
You have a great idea. You have setup your social media pages and a website. And now what?
Currently there are millions of websites live on the internet. To achieve any ranking with the search engines relevant to your industry you need to ensure that the website and your social media pages are designed and developed within industry standards.
You go to many networking events, and collect lots of business cards. But what happens then? They sit on your desk in a pile and grow and grow.
Eventually you forget where you met the person, what they look like and value you could add to each other persons business. A few specific people stand out but the rest just gather dust on your desk. And that valuable networking dollar is wasted.
There is no doubt in today’s digital world that any community based organisation requires a website. A website is now much more than an online brochure giving the general public information about your organisation. Your website can build community 24 hours a day, 7 days a week. Your website can answer questions about who you are and what you do from people who are too afraid to ask. A silent teacher and educator.
Email marketing is a a very powerful marketing medium, but are you DOING IT RIGHT?
Email marketing works, particularly if you have an existing relationship with the members of your mailing list. They may be an existing client, a network connection, someone that you met socially that has passed on their business card, or even someone that sent a simple enquiry through your contact form on your website.
2015 is just about here. But are you ready for it. Or should we say. Is your website ready for it?
You should view your website as an organic process, growing and changing as your business grows and changes. As your business moves into the middle of the second decade of the century, embracing new technology and the needs of your target market is imperative and this should be represented through your website.
Including photos in your website content is considered good practice.
A good visual website design has a balance of photos and text. It is considered to be good practice to have a photograph of a person in your website content. This is supposed to build trust with the viewer, specifically if you can see their eyes.