When an individual is looking for information on the internet, they want to find something that won’t just satisfy the need that they have, but will also add to their knowledge or information in one way or another.
A new reality of doing business is forcing us to take a long hard look at the way we do things.
In this new reality, your business is as real as your digital footprint. Small businesses with no digital footprint are finding it hard to attract new customers. In addition, the lack of a digital footprint will reduce the rate of returning customers.
Financially, registering your domain can be the smallest investment you make as part of the process of getting online, but it is perhaps the most important. Your domain name is the primary point in your website.
Can you confidently say that you know where their domain is registered and how to access the related dashboard?
You have a great idea. You have setup your social media pages and a website. And now what?
Currently there are millions of websites live on the internet. To achieve any ranking with the search engines relevant to your industry you need to ensure that the website and your social media pages are designed and developed within industry standards.
Have you just created your website and want to dramatically increase your traffic? There is definitely no short cut to it, but there are ways to increase your rankings through search engines to give your website more leverage than the others.
Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search engines will actually penalise you for doing these things.
Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar), but the general results.
Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet.
You go to many networking events, and collect lots of business cards. But what happens then? They sit on your desk in a pile and grow and grow.
Eventually you forget where you met the person, what they look like and value you could add to each other persons business. A few specific people stand out but the rest just gather dust on your desk. And that valuable networking dollar is wasted.
There is no doubt in today’s digital world that any community based organisation requires a website. A website is now much more than an online brochure giving the general public information about your organisation. Your website can build community 24 hours a day, 7 days a week. Your website can answer questions about who you are and what you do from people who are too afraid to ask. A silent teacher and educator.