There is a symbiotic relationship between search engine optimisation and the conversion rate of websites. Implementing the finest SEO solutions helps businesses to remain competitive and increase organic traffic to successfully convert into leads. It is essential for businesses to learn how to increase SEO rankings to remain at the top of search results. This helps attract organic traffic as customers consider the first search result to be highly genuine. Moreover, both factors are crucial aspects of web designing, to determine the efficiency and traffic conversion strength of websites.