Get a smarter website - Spread your message - Boost your digital footprint

 Call us today 07 3103 3133

You on the Web - Website Design Blog

We have together articles related to your website and web presence including tips and tricks to improve your digital footprint. Including articles about website design, digital marketing and getting the best from your web hosting platform.

Building your email marketing list. Do it right!

Written by Margaret Shakibaie

Email marketing is a a very powerful marketing medium, but are you DOING IT RIGHT?

Email marketing works, particularly if you have an existing relationship with the members of your mailing list. They may be an existing client, a network connection, someone that you met socially that has passed on their business card, or even someone that sent a simple enquiry through your contact form on your website.

Read more ...

Content is King - but what sort of content?

Written by Margaret Shakibaie

In the words of Bill Gates in 1996, Content is King?

But the question you need to think about is "what type of content".

There are a number of different types of content that you can include in your website to get your message across.

Read more ...

2015 - Is your website up to it?

Written by Margaret Shakibaie

2015 is just about here. But are you ready for it. Or should we say. Is your website ready for it?

You should view your website as an organic process, growing and changing as your business grows and changes. As your business moves into the middle of the second decade of the century, embracing new technology and the needs of your target market is imperative and this should be represented through your website.

Read more ...

Website Content - To Use Stock Photos or Not?

Written by Margaret Shakibaie

Use real people in your website content.

Including photos in your website content is considered good practice.

A good visual website design has a balance of photos and text. It is considered to be good practice to have a photograph of a person in your website content. This is supposed to build trust with the viewer, specifically if you can see their eyes.

Read more ...

Video Testimonials on your Website

Written by Margaret Shakibaie

Do you work with amazing clients -  share their thoughts about you.

A video testimonial is often the missing link connecting your satisfied clients and your prospective clients people researching about your business.

With the advent of Web 2 the marketing direction has changed from you telling your clients how great you are to other people promoting your products and services through various online mediums. 

Read more ...

At what stage is your Website?

Written by Margaret Shakibaie

A website is an organic process, growing and developing as your business grows and develops.

I have written a short story to illustrate this.

Once upon a time there was a small business owner called Mary. Mary had created a range of cookware products. She decided she needed a website, but as her business was only starting up she wasn't exactly sure what she wanted for a website.

Read more ...

4 Simple Ways to Leverage your Business Web Presence

Written by Margaret Shakibaie

If you have been in business for a while there is a strong possibility that your business has an existing web presence, even if you aren't aware of it.

You need to take ownership and leverage this web presence to increase your business's web profile.

Just Google your business name, and see what comes up. If you have a website, then hopefully it will come up first. But what else?

Read more ...

Is your Blog written for easy reading?

Written by Margaret Shakibaie

Writing for the web – Readability statistics

We have heard it all before. We are encouraged to blog, blog and blog some more. How easy is your blog to read?

But have you thought about the readability of your content. A simple tool to use to measure the readability of your content is available through Microsoft Word.

Read more ...

Own Your Domain Registration

Written by Margaret Shakibaie

Your Domain is like the deeds to the land your house is built on.

All to often I get unhappy people coming to me for assistance with their website and they have no knowledge of where or with whom their domain is registered. Often it is registered under the account of the original web development company that created their initial website.  Does a builder register the land under their own name.

Read more ...

NAP Citations for Increased Local Search Rankings

Written by Margaret Shakibaie

NAP is defined as Name, Address, Phone. It is the most common way to represent a business citation online.

Today your business NAP is essential to search engines like Google, Bing, and Yahoo for good local search rankings. Your name, address and phone number citations have great importance for building domain authority by search engines for local search; they want to ensure that these are valid because a lot of people rely upon quality search results.

Read more ...

Be wary of Properiety Content Management Systems

Written by Margaret Shakibaie

Using a Content Management Systems for your website design will allow you to easily edit your website, giving you ownership to manage your website content yourself. 

But do all Website Content Management Systems really give you that ownership you require?

Read more ...

Why use Joomla?

Written by Margaret Shakibaie

So, what is Joomla you ask?

Joomla is an Open Source Content Management System (CMS) that allows for a solid foundation of a website that will grow with your business. Until you actually use a Joomla site that has been developed professionally, you can't really appreciate the advantages of using Joomla over Wordpress, or other CMS applications.

Being an Open Source project, Joomla is freely available to everyone, with perhaps the strongest Open Source CMS community.

Read more ...

How do you measure up?

Written by Margaret Shakibaie

A website is essential to any business operating within the current marketplace. The most basic function of a website should serve to boost your profitability through increased sales and decreased operating costs.

Read more ...

Search in YouTube

Written by Margaret Shakibaie

YouTube is an untapped business promotion tool within the online search industry.

Not many people realise that YouTube is the second most used search engine tool on the Internet behind Google.

Statistics show that a YouTube video on the home page of a website increases the Google ranking. But what about searches through YouTube itself.

All search engines use the same rules for search results, only the algorithms are different.

Read more ...

Rich Snippets

Written by Margaret Shakibaie

Rich Snippets - making your content REAL

There are literally millions of websites indexed with Google, with billions of possible pages that can come up in search results. If you put in a search for bread, you will get results on making bread, buying bread, the history of bread, photos of bread, even making money. So how can you as a website owner show the user what you are promoting on your website.

Read more ...

Website Visual Design Tips

Written by Margaret Shakibaie

The home page of a website is likened to the front cover of a book or a magazine.

The title should give you an indication of the general topic, and the look of the front page should entice the reader to delve further into the site.

Recent research shows that users spend no more than 15 – 20 seconds on a website before choosing to stay and look around or bounce off. If your bounce rate is high then you need to consider the first impressions from your potential customers.

Read more ...