Have you just created your website and want to dramatically increase your traffic? There is definitely no short cut to it, but there are ways to increase your rankings through search engines to give your website more leverage than the others.
Want to know the secret?? It is the CONTENT. Yes, engaging, relevant, and informative content is the only way you can dramatically improve your website. Let’s discuss the importance of good content and the types of content that can help you in earning a significant position in the search engine.
Why Good Content is Important
Here are some of the reasons to show the importance of good content:
Engagement with the reader
An article written in a friendly tone and simple wording is going to help readers to sort out the problem for which they have initiated a search. When they’ll feel that your content is understanding them, they are going to feel engaged and stay longer on your website. The chances of a repeat visit can also increase as a result.
Good content with factual and relevant information can help in creating a trust element with the visitors too. They’ll come to your website again and again due to this “trust” factor.
SEO – Search Engines
The entire index-ability of your website and its SEO is based on your content. Properly written content with good readability score can trigger the search engines to rank your website at the top. Good, high quality content is still king when it comes to SEO.
Types of Content:
There are three basic types of content. We are discussing each of its types so that you can use it on your website and get the drastic improvement in your ranking. Make sure to take care of the content quality while using any of these content types.
Professionally Written Text
Text is the basic form of content. With written content you use words to express your thoughts and present your opinion. While writing the content, make sure that it is free from grammatical errors and easy to understand.
The second type of content that you can use on your website is professional photos. A picture can help in creating more engagement. When used with content, pictures can hook up the visitors of your website for a little longer, which can be an effective strategy for influencing the visitors to read the content. Make sure to include professional photos on your website. Random pictures without meaning will neither be liked by the user nor the search engine.
The last content category that can help you in improving the ranking of your website dramatically is the use of professional videos. Over time, the use of videos is increasing, so you can be a part of this growing trend for attracting more visitors to your website. Adding humour and emotions in videos can help in creating better overall engagement.
The three content types discussed above are the basic content types that you can utilise. Make sure to utilize them well for the best result.