Google Ads Management Brisbane
Turn Google Searches Into Genuine Business Enquiries
Google Ads can put your business in front of potential customers at the exact moment they are searching for the products or services you provide.
But getting clicks is only part of the equation.
Effective Google Ads management means choosing the right searches to target, controlling where your budget is spent, tracking what happens after someone clicks and continually improving the campaign based on real results.
At The ICT Shak, we look beyond the ad itself.
We consider the complete journey from the Google search and the ad through to your website, landing page, enquiry and conversion.
Are your Google Ads Actually Generating Business?
A Google Ads campaign may be bringing visitors to your website, but that does not necessarily mean it is generating the right enquiries.
Google Ads management should not simply be about keeping a campaign running
It should be about understanding what is working, what is not and where your advertising budget can work harder for your business.
- Paying for searches that are not relevant to the business
- Attracting visitors from the wrong locations
- Campaigns sending traffic to unsuitable website pages
- Poorly structured campaigns or keyword targeting
- Missing or incorrect conversion tracking
- Enquiries coming in without knowing which advertising generated them
- Website forms or calls not being properly tracked
- Landing pages that do not give visitors a clear next step
- Advertising budgets being spent without enough ongoing optimisation
Google Ads Do Not Stop at the Click
A successful Google Ads campaign involves much more than writing an advertisement and choosing some keywords.
We look at the complete customer journey:
1. Search
Potential cusomers search for your products.
2. Your Ad
Your business appears with a targeted advertisement.
3. Website
They click through to your website or landing page.
4. Enquiry
They contact you, book online or reuqest a quote.
5. COnversion
We track the actions that matter to your business.
6. Reporting
We measure performance and use the data to improve your campaigns.
We build the right website foundation so your online presence can evolve as your business and marketing needs grow.
What Is Included in Our Google Ads Management?
Every business and campaign is different, so your Google Ads strategy should reflect your market, services, location, competition and goals.
Depending on your campaign, our management may include:
Campaign Strategy & Structure
Campaigns structured around your services, locations and business goals.
Keyword Research & Targeting
Target commercially relevant searches from people looking for your services.
Negative Keywords
Reduce wasted spend by excluding irrelevant searches.
Ad Creation & Optimisation
Create and refine ads that match what potential customers are searching for.
Location Targeting
Focus your advertising budget on the locations your business actually services.
Conversion Tracking
Track meaningful actions such as enquiries, calls, bookings and quote requests.
Landing Page Review
Review the pages receiving your ad traffic and identify opportunities to improve conversions.
Ongoing Monitoring & Optimisation
Continually review performance and make improvements based on real campaign data..
Reporting
Clear reporting focused on enquiries, conversions and the results that matter to your business.
Straightforward Google Ads Management Pricing
Clear monthly management fees with no additional setup fee.
First 3 Months
$1,000
+ GST / month
Your first three months are focused on establishing, reviewing and optimising your Google Ads campaigns, including campaign structure, targeting, tracking and performance.
- Campaign setup or account review
- Keyword and search-term research
- Ad creation and optimisation
- Conversion tracking setup/review
- Landing-page review
- Ongoing optimisation and reporting
No additional setup fee.
Ongoing Management
Typical Fee of $700 - $900
+ GST / month
After the first three months, we will review your campaign and recommend an ongoing management fee based on the level of management and optimisation required.
- Search-term monitoring
- Negative keyword management
- Ad optimisation
- Conversion monitoring
- Campaign adjustments
- Reporting and recommendations
Your Google Ads budget is separate from our management fee and is paid directly to Google.
We will help you determine an appropriate advertising budget based on your services, locations, competition and goals.
ALREADY PAYING FOR GOOGLE ADS?
Start With a Google Ads Review
Not sure whether your campaigns are performing as well as they should? We can review your current account, tracking and website journey to identify opportunities for improvement.
THINKING ABOUT STARTING GOOGLE ADS?
Let Us talk about your options
We will talk through your services, target market, website and goals to determine whether Google Ads is a good fit for your business.
Why Choose The ICT Shak for Google Ads Management?
We Look at More Than Your Google Ads Account
Because we work across websites, search visibility, analytics, lead generation and digital marketing, we can look at the complete journey from search through to enquiry.
A Bigger Picture
We look beyond your Google Ads account to consider your website, landing pages and the complete customer journey.
A Practical Approach
Clear, straightforward advice focused on what can improve your campaigns and generate better enquiries.
Website & Advertising Knowledge
We understand both sides of the click, helping ensure your website supports the advertising that sends people there..
Tracking & Measurement
We track meaningful actions so you can see what happens after someone clicks your ad.
Local Support
Brisbane Bayside support from a team that understands the needs of small and growing businesses.
Your Business Comes First
Google Ads is a tool. We focus on how it can support your business goals, not simply generate more clicks.
Google Ads as Part of Your Digital Growth Strategy
Google Ads can help attract people who are actively searching for your services. But generating the click is only the beginning. Your website, lead capture and follow-up all help turn that visitor into a customer.
Attract
Get found by the right people
Capture
Turn visitors into enquiries
Convert
Turn enquiries into customers
Retain
Keep customers coming back
Frequently Asked Questions
How much should I spend on Google Ads?
There is no single advertising budget that suits every business.
The appropriate budget depends on factors including your industry, location, competition, the services you want to advertise and the typical cost of clicks in your market.
We can discuss these factors with you before recommending an approach.
How quickly will Google Ads work?
Google Ads can begin generating visibility as soon as an approved campaign is running, but that does not mean every campaign immediately produces profitable leads.
Campaigns need data, monitoring and optimisation. Performance can also be affected by your offer, competition, website and landing pages.
Can you take over an existing Google Ads account?
Yes. If you already have Google Ads running, we can review the existing account and discuss what we would recommend before taking over ongoing management.
Is there a Google Ads setup fee?
No. There is no additional setup fee. Our initial management fee of $1,000 + GST per month for the first three months covers the more intensive work involved in establishing, reviewing and optimising your campaigns.
Will I still own my Google Ads account?
Yes. Your Google Ads account and advertising data should remain your business assets.
Do you manage the website landing pages as well?
Yes. This is one of the advantages of working with The ICT Shak.
Because we provide website design and management services as well as digital marketing, we can review the pages receiving your advertising traffic and recommend or implement improvements where required.
Can you track phone calls and enquiries?
Depending on your website, advertising setup and the systems you use, we can configure tracking for important conversion actions such as forms, calls and online bookings.
Do I need Google Ads if I am already doing SEO?
Not necessarily, but the two can work together.
SEO focuses on building organic search visibility over time, while Google Ads can provide paid visibility for selected searches. The right mix depends on your goals, market, budget and existing search presence.
Want More From Your Google Ads?
Whether you are already investing in Google Ads or are considering advertising for the first time, the first step is understanding where you are now and what you want your advertising to achieve.
