How to Add Products & Services to Your Google Business Profile (Quick Guide)

Adding your products and services to your Google Business Profile helps potential customers understand exactly what you offer — right from Google Search or Maps. 

A clear, accurate list of products and services can lead to more enquiries, more visits, and better search visibility. 

Here’s how to add yours in just a few simple steps. 

 Step-by-Step Guide: How to Add Products & Services 

Step 1: Log into Your Google Business Profile 

Go to the Google Business Profile Manager and log in with your account. 

Caption: “Log into your Google Business Profile to get started.” 

Step 2: Click on ‘Products’ or ‘Services’ 

On your dashboard, look for either the ‘Products’ or ‘Services’ section depending on what you want to add first. 

• Products are suited for tangible items with images. 
• Services are ideal for outlining what you do. 

Navigate to 'Products' or 'Services' to start adding your offerings 

Step 3: Add a Product or Service Name 

Click ‘Add Product’ or ‘Add Service’ and enter a clear, simple name. Use the words customers would typically search for. 

Step 4: Provide a Short Description and Optional Price 

Include a brief, friendly description explaining the product or service. For products, you can also include: 

• Price (if fixed) 
• Category (if relevant) 

Provide clear details about each offering to help customers understand what you provide.

Step 5: Upload an Image (Products Only) 

For products, add a bright, high-quality photo to catch attention. 
Images aren’t necessary for services, but they’re highly recommended for products. 

Screenshot Suggestion #4: 
Screenshot showing an image being uploaded to a product listing. 
Caption: “Upload bright, clear images to showcase your products effectively.” 

Pro Tip: 
Focus on your most popular or profitable offerings first. Keep descriptions simple, clear, and easy to understand. 

Why Add Products & Services to Your Profile? 

Adding products and services helps you: 

Attract the Right Customers: 

Clear listings help people quickly understand what you do or sell. 

Improve SEO Visibility: 

Google uses this information to better connect you with relevant local searches. 

Encourage Enquiries: 

Listings with clear offerings often lead to more clicks and direct enquiries. 

Need Help Setting It Up? 

At The ICT Shak, we make sure your Google Business Profile works as hard as you do — from setup to optimisation. 

If you'd like help adding or refining your products and services for maximum impact, we’re ready to assist. 

Want your Google listing to convert more customers? Contact us here.