Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for boosting your local visibility online. Whether people are searching for your services or looking for directions, keeping your business details correct is essential.
In this quick guide, we’ll show you exactly how to check and update your business information on Google — and explain why it’s so important for your business.
Step-by-Step Guide: How to Check and Update Your Google Business Profile
Step 1: Log in to Your Google Business Profile
Head to the Google Business Profile Manager and log in with the Google account linked to your business.
Screenshot Suggestion #1:
Caption: “Log into your Google Business Profile to get started.”
Step 2: Navigate to the 'Info' Section
Once logged in, find the ‘Info’ section on the left-hand menu (or in the centre of your dashboard).
Screenshot Suggestion #2:
Caption: “Click on the 'Info' section to view your business details.”
Step 3: Review Your Business Details Carefully
Check the following details for accuracy:
- Business Name
- Business Address
- Phone Number
- Website URL
- Business Hours
Make sure these are correct and reflect your current business information.
Screenshot Suggestion #3:
Caption: “Review and confirm your business details here.”
Step 4: Edit Any Incorrect or Outdated Information
If you spot anything that needs updating, click the pencil icon beside each section to make changes.
Step 5: Save Your Changes
After making edits, be sure to click ‘Apply’ to save your changes. Google may take a few hours to verify and display updates.
Pro Tip:
Make sure your business name, address, and phone number (often called “NAP”) exactly match the details on your website. Google prefers consistency — and it can boost your search rankings!
Why Keeping Your Google Business Profile Updated Matters
Still wondering why this is worth your time? Here’s why:
✔️ Improves Local Search Rankings
Google rewards businesses with complete, accurate, and consistent profiles in search results.
✔️ Builds Customer Trust
People are far more likely to trust and engage with businesses that have consistent, up-to-date contact details.
✔️ Prevents Lost Opportunities
Wrong phone numbers, old addresses, or incorrect hours can cause you to miss calls, website visits, or foot traffic.
✔️ Enhances SEO
Having your Google Business Profile match your website improves your overall local SEO — helping your business appear in more relevant searches.
Need Help?
Managing your Google Business Profile can seem simple — but it’s also easy to overlook details that make a big difference.
At The ICT Shak, we’re here to help. While we’re always happy to provide advice and tips, we can also be engaged to professionally manage or optimise your Google Business Profile as part of your broader digital marketing strategy.
Ready to make your Google listing work harder for you?
Contact us here or book a consultation.
