A blog is one of the easiest and most effective ways to improve your website’s SEO.
Fresh, relevant content keeps Google coming back — and gives your potential customers more reasons to visit your site.
Here’s how to get started with a simple blog that helps your business grow.
Step-by-Step Guide: How to Start a Simple Blog
Step 1: Add a 'Blog' or 'News' Section to Your Website
If your site doesn’t already have one, add a Blog or News section.
Most website platforms make this easy to set up.
Step 2: Brainstorm 5-10 Topics Based on Common Questions
Think about the questions your customers ask most often.
These make great blog topics because they’re relevant, helpful, and keyword-friendly.
Example topics:
- How to choose the right service
- Common industry mistakes
- Local events or news
Screenshot Suggestion #2:
Screenshot of a simple content plan or list of blog topics in a spreadsheet.
Caption: “Plan your blog content around the questions your customers are asking.”
Step 3: Aim for At Least 300 Words Per Post
Google prefers content with enough detail to be useful.
Aim for 300–600 words per post to give your content enough depth without overwhelming your readers.
Step 4: Include Relevant Keywords and Internal Links
Use keywords naturally within your headings and body content.
Link to other pages on your website where relevant (services, about, contact pages) to help visitors navigate and improve SEO.
Step 5: Publish Consistently (Monthly is Fine)
You don’t need to blog every week — consistency is more important than frequency.
Publishing a helpful post once a month is a great goal for most small businesses.
Pro Tip:
Re-purpose your social media content into blog posts to save time and keep your ideas flowing.
Why Blogging Helps Your SEO
Keeps Your Website Active:
Google rewards sites with fresh, relevant content.
Answers Customer Questions:
Helpful blogs attract visitors and position you as a trusted expert.
Improves SEO with Keywords:
Regular posts give you more opportunities to rank for your target search terms.
Need Help Getting Your Blog Started?
At The ICT Shak, we help small businesses create blog strategies that improve SEO, drive traffic, and grow enquiries.
Want to start blogging but not sure where to begin? Contact us here.
