Want more customers from your local area?
Using local keywords is one of the simplest and most effective ways to improve your visibility in search results and attract people who are looking for your services nearby.
Here’s a quick, actionable guide to help you use local keywords the right way.
Step-by-Step Guide: How to Use Local Keywords
Step 1: List Your Target Suburbs or Areas
Start by creating a list of the key suburbs, towns, or regions you want to target.
For example:
- Redlands
- Brisbane Bayside
- Cleveland
- Capalaba
This helps you stay focused when writing website content.
Step 2: Include These in Headings, Body Text, and Meta Descriptions
Make sure your location keywords appear naturally in:
- Page headings (H1, H2)
- Body content
- Meta titles and descriptions
Example: “Website Design for Businesses in Redlands and Brisbane Bayside.”
Step 3: Write Blog Posts About Local Events or Services
Blogging about local topics strengthens your local relevance and helps you connect with people searching for services in your area.
Ideas include:
- Local events
- Community updates
- Area-specific services
Step 4: Add Your Location to Your Contact Page
Make sure your physical address (if applicable) or service area is clearly listed on your Contact page.
This helps Google verify your location.
Pro Tip:
Keep your keywords natural and relevant. Overusing them can look spammy and may hurt your SEO rather than help.
Why Local Keywords Matter
Improve Local Search Rankings:
Google uses these signals to show your business to people searching nearby.
Attract the Right Customers:
People searching for services “near me” are more likely to convert.
Build Local Trust:
Clear local content helps you appear more trustworthy and relevant to your community.
Need Help with Local SEO?
At The ICT Shak, we specialise in helping small businesses improve their local search visibility through targeted keywords, smart content, and on-page SEO.
Want to get found more easily in your area? Contact us here for personalised help.
