Project Overview: Fashion Weekly
Fashion Weekly is a long-standing digital publication that has been actively managed by our team for over 10 years. Throughout this time, the website has evolved through multiple stages of growth, navigated two ownership changes, and adapted to ongoing shifts in digital trends.
Our team’s long-term involvement has allowed Fashion Weekly to maintain a modern, professional, and scalable online presence, while keeping full control over content, design, and advertiser interactions. Eventually, we acquired the publication ourselves, enabling complete creative and strategic oversight.
Our Solution
Built on Joomla, the website has undergone four complete reskins to keep the design current while maintaining a stable and scalable foundation. Joomla was selected for its flexibility, content management capabilities, and long-term sustainability for a content-driven website. After managing the platform through two separate owners, we acquired Fashion Weekly ourselves, allowing us to continue refining the site with full creative and strategic control.
What We Delivered
- A Joomla-based website with a flexible, scalable architecture
- Four complete design reskins to ensure the site remains contemporary while maintaining a stable foundation
- Advertiser dashboard where advertisers can log in, place orders, and re-authorise payments via PayPal
- Content approval workflow allowing the team to review and reject advertiser content before payment is processed
- Custom user dashboards leveraging Joomla’s ACL (Access Control List) to provide different permissions for bloggers, contributors, and advertisers
- Regular blog contributor workflow, where authors can draft and submit articles awaiting approval
- EDM system integration for newsletters and automated communications to readers and advertisers
- Event management component enabling registered advertisers and non-profits to list events for free
Key Features
- Advertiser control and workflow – advertisers can place orders online while content is reviewed prior to payment
- Role-based dashboards – flexible user permissions for contributors, editors, and advertisers
- Content approval process – ensures quality and compliance before publication
- EDM integration – targeted communications for both readers and advertisers
- Event management system – allows registered organisations to post events seamlessly
- Responsive, stable Joomla platform – strong ACL system supporting content and user management
- Regular design refreshes and strategic updates to maintain a modern look and feel
